What Font Does Metro Use?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Metro, examining how it contributes to the brand's visual appeal and consistency. We will look at the specific font choice and its impact on Metro's overall image.

What Font Does Metro Use?

Metro uses the Kabel Black font in its logo, a choice that underscores the brand's modern and professional image.

Kabel Black is a geometric sans-serif typeface influenced by the Bauhaus movement. It features clean lines and geometric shapes, making it visually striking. The font is available in various weights, providing flexibility in design. Kabel Black's bold and modern appearance creates a strong impression, perfectly aligning with Metro's contemporary and professional branding.

The History and Evolution of Kabel Black

Kabel Black, designed by German type designer Rudolf Koch, emerged in the 1920s as a geometric sans-serif typeface influenced by the Bauhaus movement. Its clean lines and geometric shapes made it one of the earliest and most striking examples of this style. Over the years, Kabel Black has maintained its relevance, with minor adjustments to adapt to digital formats while preserving its original aesthetic.

Today, Kabel Black is prominently used in the nameplate of the Metro newspaper, a popular free tabloid in the UK. Its bold and modern appearance makes it suitable for headlines, logos, and branding materials. Other well-known companies, such as the German electronics retailer Saturn, also utilize Kabel Black to convey a contemporary and professional image.

How to Use Kabel Black In Your Projects?

To use Kabel Black in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

The price for Kabel Pro Black is $40.99 USD, with the complete family of 4 fonts available for $135.99 USD.

5 Fonts Similar to Kabel Black

• Futura: A geometric sans-serif typeface designed by Paul Renner in 1927. Known for its clean, modern lines and simple shapes, Futura is available in multiple weights and styles. It is widely used in advertising, logos, and books. Access it here.
• Avant Garde: Created by Herb Lubalin and Tom Carnase in 1970, this font features geometric shapes and a modern aesthetic. It comes in various weights and is often used in headlines, logos, and branding. Access it here.
• Gill Sans: Designed by Eric Gill in 1928, this humanist sans-serif typeface offers a more organic feel compared to Kabel Black. It includes multiple weights and styles, making it versatile for signage, books, and corporate branding. Access it here.
• Avenir: Created by Adrian Frutiger in 1988, Avenir combines geometric precision with a humanist touch. Available in various weights and styles, it is ideal for corporate design, signage, and digital interfaces. Access it here.
• Century Gothic: A geometric sans-serif typeface designed by Monotype in 1991. It features clean lines and a modern look, similar to Kabel Black. Commonly used in advertising, headlines, and digital media. Access it here.

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