Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Oasis, examining how it contributes to the brand's visual appeal and consistency. We'll look at the specific font choice and its impact on Oasis's overall image.
Oasis uses the Helvetica Black Oblique font in their logo.
Helvetica Black Oblique is a bold and slanted typeface that stands out with its strong geometric shapes and heavy weight. This style is part of the Helvetica family, known for its clean lines and modern aesthetic. The oblique angle adds a dynamic and forward-leaning impression, making it perfect for brands that want to convey a sense of movement and progress.
The boldness of Helvetica Black Oblique creates a powerful visual impact, which ties back to Oasis's strong presence in the music industry. The font's modern and assertive look complements the band's image, reinforcing their identity as a leading force in the Britpop movement.
Helvetica Black Oblique, designed by Max Miedinger and the Linotype Design Studio, is a variant of the Helvetica typeface, which debuted in 1957. This slanted version emerged as part of the broader evolution of Helvetica, which has seen numerous updates, including Neue Helvetica in 1983 and Helvetica Now in 2019. These updates refined the original design and improved legibility for digital use.
Today, Helvetica Black Oblique is widely used in branding, advertising, signage, and digital media. It is particularly favored for its bold and modern aesthetic. Notably, the British rock band Oasis uses this typeface in their branding. Other well-known companies that utilize various styles of Helvetica include American Airlines, BMW, and Microsoft.
To use Helvetica Black Oblique in your projects, follow these steps:
The price for a single style of Helvetica Black Oblique is $42.99 USD, while the complete family of 30 fonts is available for $460.99 USD.
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Helvetica Black Oblique and other typographies.
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